Digital Marketing HubSpot Growth Marketing Manager (Remote in

Other Jobs To Apply

This a Full Remote job, the offer is available from: Colombia, Indiana (USA)

Logical Media Group strives to create exceptional digital experiences for people to connect, transact, and explore. At the core of that lies with our partnership with our clients and ensuring their needs and goals are at the forefront of all our efforts. The focus of the B2B Growth Marketing Manager will be to serve as an integral role in identifying and creating high value and high impact strategies for our clients across delivery and account management teams; this will involve supporting CRM standards and program strategies through omni-channel collaboration, monitoring the success of those initiatives, and continually enhancing and optimizing that service value for our clients. This role will primarily focus on the ideation and execution of B2B marketing and customer journey initiatives for our clients, contributing to the growth of this channel at Logical.

Requirements

Primary Responsibilities Include:

Working across Account Teams

  • Collaborate with cross-functional account teams to ensure seamless execution of high impact initiatives and consumer journeys from kickoff to launch, with special attention to how client’s sales and marketing teams need to collaborate
  • Focus on the core business KPIs for clients, develop and implement cross-channel programs that align to key moments of need within the customer’s journey based on insights from analytics and behavioral science
  • Partner with client stakeholders to operationalize program-based strategies and develop cross-channel programs and initiatives that increase key performance indicators
  • Lead strategic meetings (both internally and externally) to align on client goals and ensure that programs are operating in service of unique customer journey needs
  • Work across accounts to oversee the creation of emails, forms, landing pages, reports, and other related infrastructure to optimize performance of our marketing efforts
  • Build custom multi channel reports and implement reporting processes that capture key insights, and define account success, while also identifying opportunities for continued improvements in efficiency, effectiveness, and impact of the complex, consumer-centric marketing strategies
  • Maintain data hygiene and data/list integrity standards, including managing data and integrations between marketing and sales platforms (Hubspot, Salesforce, Marketo, Pardot, etc), and creating standards if they do not exist
  • Participate in campaign planning to develop and maintain all project aspects, including timelines/schedules, budget, progress/status reports, and messaging/copy if needed.
  • Identify customer segments for targeted marketing programs and plan consumer loyalty and engagement programs to deliver ROI-positive results
  • Identify and mitigate risk, specifically how CRM changes may impact reporting and other processes; support account manager in managing client expectations, and ensuring client-delivery alignment between requirements and downstream deliverables.

Working with the Sales Team

  • Craft service narratives to communicate what we are building in service of our client’s mission, the outcomes we deliver to our customers, and the continued value Logical Media Group can provide to increase client success
  • Assist Account Management and Director of Growth with creating clear business cases for new engagement opportunities, and get buy-in from key clients and stakeholders
  • Articulate business and functional requirements of CRM, engaging in strategic storytelling to align and inspire a wide range of internal and external stakeholders

Requirements:

  • CRM platform proficiency, Hubspot required. This includes but is not limited to competency in implementing, optimizing and speaking to workflows created as a part of a customer experience journey, list hygiene, and lead scoring.
  • An understanding of the nuances and challenges of tailoring performance marketing channels to unique customer journeys and/or Account Based Marketing needs
  • Experience in identifying new marketing channels and target audiences, and devising marketing strategies that engage, inform and motivate innovation and ongoing optimization of performance for clients
  • Comfortability with collaboration and presentation, both internally and client facing
  • Passion for creative problem-solving, working independently and sometimes without clear instruction. This position will be creating and optimizing processes in live time.
  • 2+ years of B2B strategy experience in-house or agency preferred

Benefits

Logical Media Group Benefits

  • Medical, Dental, Vision, Short-Term Disability, and Life insurance
  • 401(k) plus match, to help plan for your future
  • Paid time off (starting at 15 days), plus paid holidays, paid sick days, and paid personal days.
  • Flexible Fridays
  • Option to work completely remote
  • Access to senior management and mentoring opportunities
  • Optional COVID safe company gatherings

Logical is an Equal Opportunity Employer. We strongly encourage candidates of all different backgrounds and identities to apply. Each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company.

This offer from "Logical Media Group" has been enriched by Jobgether.com and got a 75% flex score.
Back to blog

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...