SEO/GEO Specialist - Full-time

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p style="text-align: center;"strongThe range for this role is $25.00 - $34.13/hournbsp;nbsp;/strong/p p style="text-align: center;"strongActual base pay will be determined based on a successful candidate's work location, skills/abilities, experience, and education. This role includes opportunity to receive an annual bonus target of 5% of annual eligible earnings. Actual bonus amounts are determined by length of time in role, individual performance, and organizational performance./strong/p p style="text-align: center;"strongInterested candidates must be willing and able to work onsite minimum 4 times per week in either our Melbourne, FL or Orlando, FL office.nbsp;nbsp;/strong/p hr p style="text-align: center;"span style="font-size: 14pt;"strongThe Mission/strong/span/p p style="text-align: center;"At Christian Care Ministry we believe that Christians can, and should, share in one another’s burdens. Through the use of a href="https://www.medishare.com/" target="_blank"Medi-Share®/a, a healthcare sharing ministry for Christians, we cultivate that belief./p p style="text-align: center;"span style="font-size: 14pt;"strongThe Team/strong/span/p p style="text-align: center;"Everyone at Christian Care Ministry is in agreement with our a href="https://mychristiancare.org/our-ministry/who-we-are/Statement-of-Faith/" target="_blank"Statement of Faith, /awhich outlines our core beliefs. Although we aren’t perfect people, we are serving our perfect God to the best of our ability./p p style="text-align: center;"span style="font-size: 14pt;"strongThe Job/strong/span/p p style="text-align: center;"The SEO/GEO Specialist researches, produces, and implements digital and web advertising/marketing content to generate traffic, improve search, and generate leads to support revenue generation. nbsp;This role requires solid SEO and AI search algorithms understanding and proven experience generating and implementing content that generates results. nbsp;/p hr p style="text-align: center;"strongEssential Job Duties amp; Responsibilities/strong/p ul liDevelop and implement SEO content strategies optimized for AI-driven search engines, generative search models (e.g., Google SGE, Bing Copilot, ChatGPT-based search), and voice search/li liIdentify and test emerging AI search trends, including zero-click searches, conversational AI queries, AI-powered knowledge graphs, among other future AI developments/li liAudit and enhance website performance, including Core Web Vitals, crawlability, and mobile-first indexing, to ensure AI-effectiveness/li liContinuously refine keyword strategies to align with search intent and evolving ranking factors/li liCollaborate with content writers to ensure AI-friendly content that aligns with NLP (Natural Language Processing) algorithms/li liOptimize existing and new content, enhancing structured formatting, readability, and relevance to AI search patterns/li liImplement entity-based SEO techniques to strengthen Medi-Share’s authority and semantic relevance in AI search ecosystems/li liSet specific SEO objectives and KPIs for traffic growth across all owned web properties/li liUse SEO tools to monitor search visibility and ranking fluctuations/li liProvide regular reports on organic traffic growth, AI search insights, and lead conversions influenced by search results/li liDrive A/B tests on content and structured data to measure effectiveness in search engines/li liResearch and analyze competitor advertising links and performance trends/li liUnderstand SEO copywriting, and serve as liaison between various departments/li liContribute to the exercise and expression of Christian Care Ministry’s Christian beliefs/li liPerform all other duties as assigned/li /ul hr p style="text-align: center;"strongEssential Skills amp; Abilities/strong/p ul liPassion for, and knowledge of, digital marketing analytics and reporting/li liSkill with Generative Engine Optimization (GEO) of web content/li liKnowledge and ability to use pertinent digital advertising platforms/li liProficiency in Microsoft Office Suite, especially Microsoft Excel/li liKnowledge of analytics platforms such as Google Analytics, Search Console, Data Studio/li liProven ability to present data and recommendations in an approachable, knowledgeable way/li liKnowledge of tools such as Salesforce and/or SEMrush/li liKnowledge of creating dashboards to display and organize data/li liAbility to collaborate and work well in a team environment/li liExperience using content management systems (CMS) such as WordPress and HubSpot/li /ul hr p style="text-align: center;"strongCore Competencies/Demonstrable Behaviors/strong/p ul listrongAction oriented/strong – Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm./li listrongTech savvy/strong – Anticipating and adopting innovations in business-building digital and technology applications./li listrongBusiness insight/strong – Applying knowledge of business and the marketplace to advance the organization’s goals./li listrongCommunicates effectively/strong – Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences./li listrongNimble learning/strong—Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder./li /ul hr p style="text-align: center;"strongEducation and/or Experience/strong/p ul liBachelor’s degree in Marketing/Advertising and 5+ years’ experience in search engine optimization in a corporate environment, or similar combination of education and experience emrequired/em/li liProven experience generating revenue through use of digital or web search content in a financial services or healthcare payer setting empreferred/em/li /ul hr p style="text-align: center;"strongSupervisory Responsibilities/strong/p ul li style="text-align: left;"This job has no supervisory responsibilities/li /ul hr p style="text-align: center;"strongIncentives amp; Benefits/strong/p p style="text-align: left;"We work hard to serve our Medi-Share Members, but know we can only do that if we invest in our employees professionally, financially, physically, socially, and spiritually. We purposefully invest in our employees so that our employees can invest in others./p p style="text-align: left;"For full-time employees working 30 hours or more, some of our benefits include, but are not limited to:/p p style="text-align: left;"• nbsp; nbsp;100% paid Medical for employees/99% for familybr• nbsp; nbsp;Generous employer Health Savings Account (HSA) contributionsbr• nbsp; nbsp;Employer-paid Life Insurance (3x salary) and Long-term Disability Insurancebr• nbsp; nbsp;6 weeks of paid parental leave (for both mom and dad)br• nbsp; nbsp;Dental - two plans to choose frombr• nbsp; nbsp;Visionbr• nbsp; nbsp;Short-term Disabilitybr• nbsp; nbsp;Accident, Critical Illness, Hospital Indemnitybr• nbsp; nbsp;401(k) – up to 4% match on ROTH or Traditional contributionsbr• nbsp; nbsp;Generous paid-time off and 11 paid holidaysbr• nbsp; nbsp;Wellness plan including Financial, Occupational, Mental/Spiritual, and Physical health incentives up to $50/monbsp;br• nbsp; nbsp;Employee Assistance Program including no cost, in-person mental health visits and employee discountsbr• nbsp; nbsp;Monetary Anniversary Awards Programbr• nbsp; nbsp;Monetary Birthday Awards/p
p style="text-align: center;"strongThe range for this role is $25.00 - $34.13/hournbsp;nbsp;/strong/p p style="text-align: center;"strongActual base pay will be determined based on a successful candidate's work location, skills/abilities, experience, and education. This role includes opportunity to receive an annual bonus target of 5% of annual eligible earnings. Actual bonus amounts are determined by length of time in role, individual performance, and organizational performance./strong/p p style="text-align: center;"strongInterested candidates must be willing and able to work onsite minimum 4 times per week in either our Melbourne, FL or Orlando, FL office.nbsp;nbsp;/strong/p hr p style="text-align: center;"span style="font-size: 14pt;"strongThe Mission/strong/span/p p style="text-align: center;"At Christian Care Ministry we believe that Christians can, and should, share in one another’s burdens. Through the use of a href="https://www.medishare.com/" target="_blank"Medi-Share®/a, a healthcare sharing ministry for Christians, we cultivate that belief./p p style="text-align: center;"span style="font-size: 14pt;"strongThe Team/strong/span/p p style="text-align: center;"Everyone at Christian Care Ministry is in agreement with our a href="https://mychristiancare.org/our-ministry/who-we-are/Statement-of-Faith/" target="_blank"Statement of Faith, /awhich outlines our core beliefs. Although we aren’t perfect people, we are serving our perfect God to the best of our ability./p p style="text-align: center;"span style="font-size: 14pt;"strongThe Job/strong/span/p p style="text-align: center;"The SEO/GEO Specialist researches, produces, and implements digital and web advertising/marketing content to generate traffic, improve search, and generate leads to support revenue generation. nbsp;This role requires solid SEO and AI search algorithms understanding and proven experience generating and implementing content that generates results. nbsp;/p hr p style="text-align: center;"strongEssential Job Duties amp; Responsibilities/strong/p ul liDevelop and implement SEO content strategies optimized for AI-driven search engines, generative search models (e.g., Google SGE, Bing Copilot, ChatGPT-based search), and voice search/li liIdentify and test emerging AI search trends, including zero-click searches, conversational AI queries, AI-powered knowledge graphs, among other future AI developments/li liAudit and enhance website performance, including Core Web Vitals, crawlability, and mobile-first indexing, to ensure AI-effectiveness/li liContinuously refine keyword strategies to align with search intent and evolving ranking factors/li liCollaborate with content writers to ensure AI-friendly content that aligns with NLP (Natural Language Processing) algorithms/li liOptimize existing and new content, enhancing structured formatting, readability, and relevance to AI search patterns/li liImplement entity-based SEO techniques to strengthen Medi-Share’s authority and semantic relevance in AI search ecosystems/li liSet specific SEO objectives and KPIs for traffic growth across all owned web properties/li liUse SEO tools to monitor search visibility and ranking fluctuations/li liProvide regular reports on organic traffic growth, AI search insights, and lead conversions influenced by search results/li liDrive A/B tests on content and structured data to measure effectiveness in search engines/li liResearch and analyze competitor advertising links and performance trends/li liUnderstand SEO copywriting, and serve as liaison between various departments/li liContribute to the exercise and expression of Christian Care Ministry’s Christian beliefs/li liPerform all other duties as assigned/li /ul hr p style="text-align: center;"strongEssential Skills amp; Abilities/strong/p ul liPassion for, and knowledge of, digital marketing analytics and reporting/li liSkill with Generative Engine Optimization (GEO) of web content/li liKnowledge and ability to use pertinent digital advertising platforms/li liProficiency in Microsoft Office Suite, especially Microsoft Excel/li liKnowledge of analytics platforms such as Google Analytics, Search Console, Data Studio/li liProven ability to present data and recommendations in an approachable, knowledgeable way/li liKnowledge of tools such as Salesforce and/or SEMrush/li liKnowledge of creating dashboards to display and organize data/li liAbility to collaborate and work well in a team environment/li liExperience using content management systems (CMS) such as WordPress and HubSpot/li /ul hr p style="text-align: center;"strongCore Competencies/Demonstrable Behaviors/strong/p ul listrongAction oriented/strong – Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm./li listrongTech savvy/strong – Anticipating and adopting innovations in business-building digital and technology applications./li listrongBusiness insight/strong – Applying knowledge of business and the marketplace to advance the organization’s goals./li listrongCommunicates effectively/strong – Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences./li listrongNimble learning/strong—Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder./li /ul hr p style="text-align: center;"strongEducation and/or Experience/strong/p ul liBachelor’s degree in Marketing/Advertising and 5+ years’ experience in search engine optimization in a corporate environment, or similar combination of education and experience emrequired/em/li liProven experience generating revenue through use of digital or web search content in a financial services or healthcare payer setting empreferred/em/li /ul hr p style="text-align: center;"strongSupervisory Responsibilities/strong/p ul li style="text-align: left;"This job has no supervisory responsibilities/li /ul hr p style="text-align: center;"strongIncentives amp; Benefits/strong/p p style="text-align: left;"We work hard to serve our Medi-Share Members, but know we can only do that if we invest in our employees professionally, financially, physically, socially, and spiritually. We purposefully invest in our employees so that our employees can invest in others./p p style="text-align: left;"For full-time employees working 30 hours or more, some of our benefits include, but are not limited to:/p p style="text-align: left;"• nbsp; nbsp;100% paid Medical for employees/99% for familybr• nbsp; nbsp;Generous employer Health Savings Account (HSA) contributionsbr• nbsp; nbsp;Employer-paid Life Insurance (3x salary) and Long-term Disability Insurancebr• nbsp; nbsp;6 weeks of paid parental leave (for both mom and dad)br• nbsp; nbsp;Dental - two plans to choose frombr• nbsp; nbsp;Visionbr• nbsp; nbsp;Short-term Disabilitybr• nbsp; nbsp;Accident, Critical Illness, Hospital Indemnitybr• nbsp; nbsp;401(k) – up to 4% match on ROTH or Traditional contributionsbr• nbsp; nbsp;Generous paid-time off and 11 paid holidaysbr• nbsp; nbsp;Wellness plan including Financial, Occupational, Mental/Spiritual, and Physical health incentives up to $50/monbsp;br• nbsp; nbsp;Employee Assistance Program including no cost, in-person mental health visits and employee discountsbr• nbsp; nbsp;Monetary Anniversary Awards Programbr• nbsp; nbsp;Monetary Birthday Awards/p
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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

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Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

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Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

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Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

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This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...