Summary The Institutional Events Marketing Manager supports the planning and execution of marketing events that drive awareness, engagement, and demand for Cengage and its products. This role focuses on executing assigned aspects of events across the event lifecycle, including event concepts, audience targeting, logistics, and on-site execution. The role partners with internal partners and external vendors to deliver high-quality events that align with established marketing and GTM strategies.
Responsibilities Execute assigned aspects of marketing events, including conferences, webinars, field events, sponsored events, and hosted experiences, in alignment with defined goals and strategies.
Participate in developing event concepts, identifying target audiences, and determining appropriate themes, formats, and venues.
Support decisions around event participation, including which events should be supported, who should attend, what activities occur at events, and how Cengage is represented.
Coordinate event logistics, including booking, travel, hospitality, amenities, shipping, and on‑site needs.
Prepare, track, and monitor event budgets and ROI, ensuring spend aligns with approved plans and event leads and follow‑ups are tracked in SFDC.
Support event production activities, including vendor coordination, staffing, equipment rentals, and overseeing operations during the event.
Negotiate with venues and coordinate with event talent or speakers.
Monitor the work of third‑party resources (e.g., staffing, security, production vendors), raising issues as needed.
Execute short‑term assignments requiring independent judgment while operating within defined procedures and under regular supervisory review.
Skills & Qualifications Working knowledge of event marketing and experiential marketing concepts, including event planning, coordination, and managing activities on location.
Ability to manage multiple event workstreams and resolve problems or roadblocks as they arise.
Strong organizational skills and attention to detail, including the ability to manage urgent, time‑sensitive projects, timelines, vendors, and budgets.
Ability to collaborate effectively with internal teams and external partners to deliver event objectives.
Strong written and verbal communication skills, including coordination with vendors and internal partners.
Ability to apply judgment to assignments of moderate complexity within established guidelines and procedures.
Bachelor’s degree in Marketing, Communications, Business, or a similar area, or equivalent professional experience.
Typically requires 2+ years of dynamically complex experience in event marketing, field marketing, or a related subject area.
Compensation At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees.
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
In this position, you will be eligible to participate in the company’s discretionary incentive bonus program. This position’s bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.
5% Annual: Individual Target
$58,300.00 - $75,750.00 USD
Equal Opportunity Employer Cengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at accommodations.ta@cengage.com.
